False Advertising at its Worst

Yesterday, I got enthused when I found a bag of Bitsa Wispa advertising its purportedly 'revolutionary' re-closable properties. 'This is great,' I thought. 'These must be just like the cool freezer bags my roommate gets at Tesco that don't have a zip-lock or anything!' I opened the bag and spent several moments trying to stick the opening back together. It was not working. So I flipped the bag over and read the label telling me just how this revolutionary technology was supposed to work. "Fold the top over and tape it." Eh, that doesn't really cut it.